Video Editor Tools
A comparison of free and paid video editing software for marketers and content creators.
Free Options
| Tool | Platform | Best For |
|---|
| DaVinci Resolve | Win / Mac | Professional colour grading and editing |
| Shotcut | Win / Mac / Linux | Cross-platform open-source editing |
| CapCut | Web / Mobile | Short-form social media videos |
| Olive | Win / Mac / Linux | Lightweight alternative to Premiere Pro |
| OpenShot | Win / Mac / Linux | Simple timeline-based editing |
Paid Options
| Tool | Price (approx.) | Best For |
|---|
| Adobe Premiere Pro | $23/mo | Professional production |
| Final Cut Pro | $300 (one-time) | Mac-only high-performance editing |
| Wondershare Filmora | $50/yr | Beginner-friendly with templates |
| Canva Video | $13/mo | Quick social media videos with templates |
Quick Tips
- Aspect ratio: 16:9 for YouTube, 9:16 for Stories/Reels, 1:1 for Instagram feed
- Resolution: Export at 1080p (1920×1080) as a minimum for professional quality
- Format: H.264 in MP4 container offers the best compatibility
- Subtitles: Always add captions — most viewers watch without sound